About Us
Our Leaders
Sher Perras, CAMP
Sher Perras is the Founder and CEO of Island Pond Group. With over 25 years of business and marketing leadership, she builds and directs digital marketing, growth strategy, branding, and go-to-market execution for startups, SMBs, and large organizations.
Sher designs integrated solutions across digital campaigns, website development, SEO/SEM, social media, content marketing, public relations, events, and strategic planning. She is recognized for blending creative strategy with data-driven approaches and modern AI tools to deliver sustainable growth with authentic human connection.
Sher holds the Certified ANA Marketing Professional (CAMP) designation through the Association of National Advertisers (2023–present), multiple AI certifications, and a postgraduate diploma in Digital Business (2022). She is based in Fort Worth, Texas, where she lives with her husband, children, friends, and two dogs.
Hollen Wheeler
Hollen is the dynamic Head of Public Relations and Content at Island Pond Group, also known for her role as Editor at The Castle Pines Connection. With a wealth of experience as a content writer and seasoned public affairs professional, Hollen enriches the IPG team and our clients with her expertise.
Her career highlights include prestigious positions at the Office of the Secretary of Defense and the Office of Public Affairs at the Pentagon, where she was honored with the Secretary of Defense Award for Outstanding Public Service. As a trusted public spokesperson and advisor to C-suite executives, Hollen has orchestrated events for elected officials and dignitaries while managing exclusive events and fundraisers.
Hollen's academic journey includes a master’s degree in communications from American University and a BFA from the University of Texas at Austin. Throughout her career, she has leveraged her exceptional communication skills to lead businesses forward, ranging from local small businesses to governmental organizations and Fortune 500 companies.
Driven by her passion for effective communication, Hollen is dedicated to assisting companies in enhancing corporate communications, refining marketing content and online platforms, devising innovative marketing strategies, and ultimately leading to sustainable business growth for our clients.
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At Island Pond Group, we craft custom solutions for marketing and business using cutting-edge technology with authentic human insight to fuel measurable growth
—because your success is our success.