Who We Are

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Every great adventure starts with a single spark. In 2009, that spark was Sher Perras launching Sherbee Media—a one-woman consultancy fueled by curiosity, creativity, and a deep belief that small businesses deserved marketing that actually moved the needle. Back then, it was all about building websites that told stories, teaching entrepreneurs how to find their voice on social media, orchestrating memorable events, and crafting print pieces that felt personal rather than corporate. From a home office in Dallas, TX Sher helped her first clients turn ideas into presence, one pixel and one conversation at a time.

The world didn’t stand still, and neither did Sherbee Media. As smartphones became extensions of us, algorithms reshaped attention, and digital channels multiplied overnight, we saw the shift coming. Clients weren’t just asking for websites anymore—they needed strategies that spanned screens, conversations that built communities, and brands that could evolve without losing their soul. In 2020, amid a rapidly changing landscape, Sher took a bold step: rebranding as Island Pond Marketing Group and bringing in experts on a project-by-project basis. The new name bespoke of calm waters and clear vision—qualities she wanted to bring to every partnership. A few years later, the scope had grown so naturally that “Marketing” no longer captured the full picture. We became simply Island Pond Group —a name that reflects our expanded mission: not just marketing, but true business momentum.

Island Pond Group is still driven by that same entrepreneurial spirit Sher brought to her first client in 2009. We stay ahead by staying curious—mastering the latest in digital strategy, social media ecosystems, brand storytelling, omni-channel campaigns, and timeless traditional tactics. We’re actively building out business development consulting, guiding clients through go-to-market plans, strategic partnerships, and scalable growth paths that feel authentic and achievable.

What sets us apart isn’t just expertise; it’s approach. We don’t believe in one-size-fits-all solutions or bloated overheads. Instead, we curate a trusted circle of specialists/experts—designers, copywriters, data analysts, PR pros, and tech innovators—who come together only when your company needs them. It’s like having an entire dream team on speed dial: agile, cost-effective, and fiercely focused on your success. The result? Sophisticated marketing support that feels personal, strategies that deliver measurable impact, and partnerships built for the long haul.